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D&AD brief - Adobe

Project type

Animated video

Date

February 2024

Location

Salford, Manchester

Making Adobe the go-to tool for Gen Z creators who might not be inclined toward Adobe products. I brainstormed interactive solutions to engage users and hit upon an idea: What if Gen Z creators could find their ideal creative partner through a personality game? Thus, I had come up with a personality test game that matches users with the perfect creative software based on their preferences. Answer a few questions, and the game suggests the best software for you to enjoy creating with.

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